EcoWool Canada

EcoWool Canada, founded by sheep farmer and entrepreneur Jennifer Osborn, transforms excess Canadian wool into 100% raw wool soil fertilizer pellets. These pellets naturally enrich the soil, retain moisture, improve aeration, and reduce watering needs, offering a sustainable alternative to synthetic fertilizers and peat moss. Backed by research partnerships with Brock University, EcoWool Canada is advancing innovative solutions that reduce waste, capture carbon, and promote climate-friendly agriculture. Jennifer’s work builds on her experience at All Sorts Acres Sheep Farm and her role as founder of Upper Canada Fibreshed, where she has consistently championed sustainable, local fibre economies.

Our Work Together

Over the years, I’ve mentored Jennifer through various stages of her entrepreneurial journey. She brings passion, creativity, and a deep commitment to sustainability, and my role has been to help her channel those strengths into focused strategies and practical steps. Together, we’ve worked on refining her business concepts, strengthening plans, and ultimately supporting the market launch of EcoWool’s innovative soil pellets. Jennifer’s ability to blend agricultural tradition with modern climate solutions makes her a unique and inspiring founder to work with.

Testimonial from — Jennifer Osborn, Sheep Farmer & Founder - EcoWool Canada

"Mentorship with Kevin has been a grounding and clarifying experience. As a founder, my ideas often branch in many directions, and Kevin helped me bring focus and structure to my vision. His insights, encouragement, and practical guidance have been invaluable in bringing EcoWool’s wool fertilizer pellets to market. What I value most is his ability to support innovation while keeping me connected to the bigger picture of sustainability and impact."

Visit the EcoWool Canada website - www.ecowool.ca